as a copywriter at Sol de Janeiro, I handle copy requests across platforms and executions, owning our promo & GWPs from end to end, SMS, regular email programming, regional paid media, DTC requests, loyalty program copy, and more. Due to improved email & SMS engagement (in all areas, from CTR to RPM) emails under my control, I began managing the regional Americas copy execution for all launches, from our annual Limited Edition Mist collection to largescale evergreen products (including but not limited to new Rosa Charmosa Dewy Cream, Body Badalada Lotions, & Milky Leave-In Conditioner. More recently, I’ve owned campaigns from beginning concept to final copy treatment—including taglines, key & secondary messaging a tagline—to final editorial rollout across all platforms. These include Limited Edition Cheirosa 71 Body Cream, Amazon-exclusive Body Boldly Discovery Set, & forthcoming mini set. Assets ranged from video, email, organic and paid social, site deliverables, SMS, and more.
Check out just a small sampling of my work below:
daily email
evergreen paid media
UNDER CONSTRUCTION
limited-edition cheirosa 71 body cream campaign
UNDER CONSTRUCTION
amazon-exclusive body boldly body cream discovery set
SMS